volvomania wrote:trabitom99 wrote:#1 Shop software
Have you thought about using "dedicated" shop software?

Tom, I have but decided against it as I want to keep in touch with the customer so that I am 100% sure that the correct parts are sold. The other week I sold some early B14 engine mounts to Germany, got specifically asked for them, and they turned out to be the wrong ones. The chap owns a 360 which he forgot to tell me. This is what I need to avoid more in the future.
You can still keep in touch with the customer when using a shop, as you're still recieving an email from the buyer first with his order request. If the e-mail is from someone you don't know, you're still able to reply and ask questions before dispatching anything.
Also a shop would come with some kind of browser-based interface so you can upload your products (pictures, a description, a part number, and maybe a price) in a few seconds without having to do all the work maintaining your web-pages by hand.
volvomania wrote:
trabitom99 wrote:#2 Google
Another thing is to remember that many people, when looking for a part, Google it first. If someone, for example, types "volvo 3100518" into Google your website should turn up somewhere on Google's first page.
Still looking into this and how to solve it without the website getting too cumbersome.
Thought that it was more important for now to get it online and improve it as and when expert hints arrived.
A few basic SEO hints which are definitely worth the effort:
#1 better HTML <title> tags:
http://www.born-built-beauties.eu - rather than "Home" you should write something like "Born Built Beauties - the Volvo 300 series parts specialist". This title should contain relevant keywords.
http://www.born-built-beauties.eu/html/ ... parts.html - rather than "Engine" you should write something like "Volvo 3100518 3467632 3467632 3517857 ..." but even better would be to have one sub-page for every part (a shop or a CMS would do all this for you)
#2 an HTML <meta name="description" content="The Volvo 300 series parts specialist, keeping our cars on the road ... etc etc etc"> tag on every page:
not relevant for how high up you get in Google's search results anymore, but what's in the description gets used in the search result "snippet". At the moment what's being shown on Google's search result page is "The latest news from Born Built Beauties. The Born ... Born Built Beauties is not affiliated in any way what so ever with the Volvo group nor with the Volvo brand." which isn't exactly inviting people to click on the link

Better would be some friendly sales pep.
#3 more backlinks
a link coming from the Volvo 300 series facebook page would be perfect, also the V3C of course ... Rather than just writing out the link, better is something like this:
Volvo 340 / 360 parts - you can take an example from the friendly SEO spammers who keep visiting V3M

(there was another one today ...)
#4
http://born-built-beauties.eu vs.
http://www.born-built-beauties.eu
that first link (without the "www") should forward onto your main domain straight away. If both
http://www.born-built-beauties.eu/html/ ... parts.html
and
http://born-built-beauties.eu/html/volv ... parts.html
can be accessed, Google thinks you're creating "duplicate content" (trying to get more info out using basically the same page) this is frowned on and you slip down in the ranking ...
Cheers
Tom